Inkmannen needed a new character or mascot design and created a contest on 99designs.
A winner was selected from 94 designs submitted by 49 freelance designers.
Hero Learners
Our brand/products is all about kids learning and motivation. The style should be a mix of cool (which appeals to kids) and cute (which might appeal more to parents). Main target audience is middle class and up parents who are invested in and buying products for their kids' learning and motivation.
We need two "superhero - like" cartoon characters - one boy and one girl. We have a very good example of a design very similar to what we are looking for (it's of a boy hero character, but er will also need a girl) - Please see the attached file "hero test". Also, please see attached file "Boy and Girl cartoon characters" - this is from our competitor's product, and shows how the cartoons will be used by us too - but of course we want ours too look better than our competitor's, as well as having the girl and boy be "superheroes" similar to the style of the attached file "hero test". It's important that they are posing in a way (arm up for example) that looks like they are "winning" and "achieving", similar to our competitors characters. These characters should not be wearing any masks (because we want their faces to show), and it's important that their eyes look big and appealing (just like in the example pictures attached) and that they look happy.
The boy hero will appear to the left, in the middle will a big logo / text (you don't need to worry about this part - just want to describe how the cartoons will later be placed), and the girl hero will be on the right hand side.
Suggestion that the girl be blonde, and the boy have darker hair.
Suggestion that the girl wear mostly pink and the boy wear mostly blue.
In the end we will need the files in Illustrator vector format and with separate paths for different parts of the characters (body, face, eyes, clothes etc), so that they can be further edited and adapted for different uses.
Also, please feel free to be a bit creative with this.