a mascot that will appear as friend by default in our app that will lightly interact with users on occasion. the purpose of this mascot is to:
- Introduce (Key/new features, experience of receiving)
- engage with the community (support, answer FAQs, take feedback, survey opinions)
- rare promotion (special events, announcements)
Ideally, this mascot is relatable and embodies some combination of
- relevant / meant for you / who & what matters
- authentic / privacy / be yourself / care-free
- pure / no spam, trolls or ads
- personal / selective / trust / social capital
- control / care-free
- fast and secure
The mascot should be identifiable to people of all cultures and races (maybe gender too), so maybe non-human is more appropriate. the face of the mascot however, should be able to accommodate a full range of human expression.
Bonus: the mascot can easily be dressed up / accessorized for different occasions!