zhaisiyun got their new character or mascot by running a design contest:
Create a mascot with character for an online program!
Check out zhaisiyun's Character or mascot contest…
Entertainment & The Arts
We are a China company based in Beijing. Our brand, Be wild, which is an online program brand about travel. Our target audience is young people around age of 18-30 (so far we have 70% male). Our slogan is "Born to be wild". Our videos show what it is like on the other side of the world, how people live in other countries and areas, how can we manage our travel, etc. We encourage young people to go out and really see and experience this world. (FYI, we are kind of like VICE, but focus on travel and docs. And a little bit like Discovery Channel, but more relaxing. ) Most of our content show on China platforms but we also have a youtube account. These links are some examples of our work: https://youtu.be/McsvdZMvMVs , https://youtu.be/kLQamphS1XQ
What's your vision?
We would like to design a virtual character （a Tibetan fox，aka Vulpes ferrilata）as a main character or like a host in our program. He is going to be on the road and explore this world. Now we need an image of this Tibetan fox（standing, as a human）. Here are some details about this fox: He is cool/cold/mean/dramatic outside, but kind/shy/warm/passionate/curious inside. His father is a dog, his mother is a Tibetan fox. He has a brother somewhere in this world.（His gene of appearance is more from his mother, so he would be more like a Tibetan fox, see pictures in references） He has blue eyes and brown fur (same color as the real Tibetan fox). He has big head and big tail. (30-40cm height, 3 his head’s tall) He is 22 years old（attention: he is an adult, not a kid.）. Gemini. He can be both quiet and talkative. He is a traveler. Not so well educated but always has his way to make a living. He is good at finding tasty food, good wine and interesting things in his travel. Afraid of chicken and loss of his hair. He is a single male fox, once had a relationship with a beautiful girl but she left him. He is a little bit stubborn, lazy. His big furry tail is like a magic bag. He can get everything in his tail. He can run really fast. He doesn’t like vegetables. He likes wine, beer, vodka. He likes rock music, sometimes folk as well. His dream is to be the very first Tibetan fox who has magic power. (in Chinese tales, fox always has this kind of power, but not Tibetan fox) His dressing style is as shown in picture, but feel free to design different clothes. FYI, we are going to make this design into a real 3d doll as our host, just like Sesame Street,but for adult. So please avoid making it too childish or too comic book style.
background information just for reference. you can be creative in your work! pictures attached fyi.
Every design category has flexible pricing for all budgets. Character or mascot starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
zhaisiyun collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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