What inspires you and how do you envision the design for your business?
We're looking for a mascot, a friendly cartoon design, that we can use on promotional material and something kids can color in in a coloring book page. We would like a mackerel (king fish). Maybe a cartoon fish with goggles, or something related to swimming. No swimming fins though. Our main values are family, quality and service. It might be relevant for the fish to have a crown, but only if it fits in.
The name "King's" in King's Swim Academy comes from God, although we teach kids of all religions and don't want to push the religious theme too much, as this turns some parents off. If there's a way to incorporate the Jesus fish in a very very subtle way, it might be a good feature.