I want designed a character that symbolises the app. Each piece of content will have a custom variation of this character. I have included examples of what i'm talking about in the form of the images attached to the brief. A piece of content is made up of a series of card templates, with information about the topic.
The character needs to be easily adaptable, be able to use a variety of colours (detailed below). I can envisage in the future that i will have hundreds if not thousands of pieces of content, and each one will need a custom character. Coffee for example could have the character holding a cup and saucer, golf could have the character swinging a golf club. The designs with text on them I've showcased are probably too complex and time consuming but they convey the style of character and design and colours hence why they're included. They also convey how a more premium design might look, where on occasion we might customise the character further to be part of a scene to be embedded inside a piece of content. We might also want to animate the character too, but not in this contest.
Initially I'd like to get the concept of the character right, but the final deliverable for this project will be an app icon for iOS + 12 variants of the character for 12 pieces of content - i will provide the list of content once my designers have been chosen for final round - i am still deciding the 12 pieces at the moment.
Going forward with the right character and the right designer i am looking for a long term relationship where we create hundreds of designs of the character. Hence it needs to be as scalable as possible to keep costs manageable in the future.
In terms of colours it should be bright vibrant colours like in the images attached to the brief. These sorts of colours in RGB
Red - 242, 97, 64
Yellow - 255, 208, 116
Blue - 45, 128, 196
Teal - 81, 199, 170
Green - 193,221,75
Purple - 121,81,132
Orange - 255,155,77
I have deliberately left things like the type of character (person, animal etc) out of the brief to allow for creativity and not constrain you too much. But the app is about learning, curiosity, knowledge, facts, inquisitiveness so this should be conveyed. But it needs to be fun, not geeky.