Created creative and fun character from the start and was extremely responsive to feedback and adjustments along the way!
Great designs and used feedback constructively.
WolfBell did a great job and was very easy to work with. Would recommend!
How Sweetgreen started their character or mascot journey
Who are you known as?
Sweet Green Confections
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We make organic medical cannabis ice cream and chocolates.
What inspires you and how do you envision the design for your business?
We are looking for a mascot to help us brand our organic cannabis ice cream line. We make a higher end product, so we need something that is professional and isn't to cartoonish, but at the same time be fun and have a little playfulness. We picture a cow eating cannabis flowers & fan leaves with a background of rolling hills of cannabis plants and the ocean. Our dairy comes from a couple farms that are organic, where the cows graze in open fields in rolling hills on the coast. We really want to be taken serious by the professional older crowd, but at the same time appeal to the 20-somethings with a little fun, humor and to reflect what our primary ingredient is, which is medical cannabis. Another way to look at it, a cow that is smiling, but doesn't have blood shot eyes. When the cow is eating fan leaves and flower, it needs to look like it's actually bending etc like when a cow actually eats grass, not a fan leaf in its normal shape stuck in front of his mouth.
Have fun with it and remember, it's cannabis.
Less cartoonish please. It's suppose to be fun, but it can't be round shapes with sticks for legs.