You are free in your design (just stick to the styleguide attached). We did an internal brainstorming but have no detailed idea for the figure itself.
The design for the Website etc. is very clean and simple. But since the language as well as the brand (apart from the design) is designed to be dynamic and a bit cheeky, I'd go in that direction with the mascot as well. It can be cool, funny etc. Nothing too serious, please.
The mascot does not have to be something existing (i.e. an animal etc.), it can also be something completely different. The thing I would step back from are stereotypes (like a cloud family with assigned gender roles etc.)
Here are some attributes the mascot should represent:
- Driven forward
Here are some of our ideas for the use of the mascot:
- Social Media / Print
- Youtube / TV
- Comic Strips
- Chatbot etc.