This is the second time I've worked with AlekZ. He's a terrific designer, takes direction amazingly well, and is fast!
How info9cF started their character or mascot journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are selling different products on Amazon marketplaces in Germany and USA. This is for "fun pro", which is registered brand for kids scooters, kids kickboards. Our kids kickboards are #1 three wheel kickboard on Amazon Germany.
What inspires you and how do you envision the design for your business?
We use photos to show parents how a kid may use our scooters/kickboards. As we want to sell internationaly and we want to make clear that our company, our values and our products are for everyone and incorporate all nice people on earth we would prefer to show an as mixed as possible crowd of kids, using our scooters.
Therefore we usually would like to produce some photos where european, african, asian and other kids use our products. Unfortunately this would cost a few thousand USD or Euros what we cannot afford. Furthermore it is only for adults and kids usually don´t like these photos. We learnt that the kids prefer comic style characters. Finally photos need to be redone regularly because style of the photo and products get out of fashion. We hope that a comic style approach overcomes all these problems.
The Kids need to be shown with the product. All kids need to wear helmets - eventually one or more of them could wear protectors for their knees and so on.
The characters may be used "stand alone" as for example part of manuals and the carton of the product. But it should be possible to add other information like you can see it in the attached photo of another kids kickboard seller, who has managed to make a photo.
We are looking for a character design with at least 4 comic style kids, using our products. The overall style has to be open, welcoming and friendly. The product is to be sold to kids and everything has to communicate in a friendly and peacefull way.
If the collaboration is a success and the consumer react positive on the characters we would produce more versions of the winning version (off course with you, the designer) to roll out this design principle on all relevant CD spots we have (website, manuals, stickers and so on).