Hi, We are a rapidly expanding medtech company developing a unique breathalyzer for disease. We need a memorable graphic created to illustrate our company strategy for investor audiences. Could be humourous.
Focus on creating memorable CHARACTERS.
So the strategy is our business is made up of two parts - the unicorn business (long term revenue will come from diagnostic breath tests for lung and colon cancer) and the cockroach business (short term revenue comes from selling our breath biopsy products and services to pharmaceutical and research clients today). A third key element in our strategy is "breath biopsy meets big data".
So, we would like a graphic illustrating "a cockroach riding a unicorn through a forest of data." For ideas for how to illustrate a forest of data, I have attached some examples of what types of data we work with (e.g. mass spectra, random forest machine learning algorithms). However data could be represented by "1" and "0" repeated multiple times at random to make up shapes of trees for example.
To see our style / infographics go to: https://www.owlstonemedical.com/sci…th-biopsy/
Ideally .ai format.
The image should fit in a powerpoint 16x9 slide but also be able to be generated at much larger size to be used as a wall graphic.
I've attached our colour palette (see VBL Visual Brand Language document) - please try to be consistent with these colours as much as possible but you are also free to choose a green colour for trees.
Colours: please provide both RGB files (including all RGB colour codes) and CMYK files (including Pantone for the orange colour and CMYK codes for the other colours).