13 Foods needed a new character or mascot design and created a contest on 99designs.
A winner was selected from 74 designs submitted by 29 freelance designers.
13 Foods
We are a manufacturer of frozen beans: Black Beans, Red Beans, Chickpeas, and Lentils. We have a retail brand line that is in grocery stores. We are targeting people that want a healthy quick meal. We are eye catching and modern. Please look at http://www.13foods.com
*Create us BEAN PEOPLE- develop characters.
*Each bean separate but can be used together.
*Black Bean-any gender
*Red Bean-any gender
*Lentil-any gender
*Chickpea- Make a female
*Make bodies out of beans...so people can tell they are a dolled up bean of each variety.
*These are frozen beans...may incorporate in design.
*Brilliant Colors.
*Eye Catching.
*Modern
*FUNNY
*Can incorporate colors from each bag into correct bean. Reference retail bags at http://www.13foods.com
GOAL OF BEANS: We are going to use the BEAN PEOPLE as promotion stickers for floors of grocery stores in the freezer aisle, freezer doors, or entry way.
Let your creative juices flow! Create us some funny, eye catching and brightly colored bean people!
Think of M & M characters but make them WAY cooler and fun! Make them have personalities and charm. Develop some Bean People that everyone talks about! We have humor so don't be afraid to have a bean tooting our ice crystals (don't feel like you have to do this...just giving ideas.)
Our retail bags say:
"Lentils live in the lap of luxury."
"Our petite red beans know how to have a good time."
"Our chickpeas live a pampered life."
"Our black beans receive star treatment."
"Easy peasy to prepare"
"Our beans go...BOOM!"