Manu K got their new character or mascot by running a design contest:
Avatars for a new eSport called Brain Races
Check out Manu K's Character or mascot contest…
Entertainment & The Arts
We are an eSports and entertainment company building massive multiplayer experiences around cognitive skills and foundational knowledge. Our target audience is users that enjoy participating in (or watching for entertainment) competitive sports, brain games, trivia, quizzes, and game shows. Background: - We are building a worldwide racing game where users compete in a live Brain Race. - A Brain Race is a race to the finish line, and consists of 2 sections: A knowledge section and a skill section. Be the fastest to make it through, and you win. - In this racing game users win by solving brain puzzles accurately and quickly. - Players must use their mental skills (general knowledge, cognitive abilities, problem solving etc.). - Brain Races are a new form of mind sport where brain athletes come and compete every day, for their chance of becoming a brain champion.
What's your vision?
Deliverables: We are looking for avatars (ideally something that looks a bit 3D-esque) to be used in our mobile app experience, for Brain Races. The avatar will be referred to as a Brain Racer. The key thing is to make sure the avatars clearly represent a brain athlete. It is about cognition and mental skills. We want an 1 avatar in different poses - up to 3. Some poses to consider: Celebrating a victory, warming up and getting ready to compete, showing off, like the avatar is posing for photos (these are just a few examples to get your creative thoughts going). Since this is a competitive game we will use the avatars to show them going up against each other (like Street Fighter, Super Smash Bros, UFC). Keep in mind we are not a fighting game but a massive multiplayer racing game. Perception/identity we want it to create: - It’s all about the brain - Become a Brain Racer - Fun - Competitive - Feel inspired - Global superstars - Kid friendly - A new form of cognitive identity for the world - Have pride in your excellence - These are superheroes with cognitive powers (like sports athletes have physical powers) - This is a cognitive eSport with no boundaries - Rich deep 3D friendly design We are looking for an avatar pack with a few different poses. The vector pack should represent what we are building - an eSports platform for Brain Racers. All the vector files must be complementary in overall style and one unifying theme. We will use the illustrations as complementary pieces in a variety of areas - product design, user profiles, social media posts, marketing material etc.
Some references you can leverage: https://greenparksports.com/ https://www.pinterest.com/pin/342484746642197607/ https://www.pinterest.com/pin/422564377513851822/ https://www.smashbros.com/assets_v2/img/top/hero05_en.jpg https://www.nintendo.com/content/dam/noa/en_US/games/switch/m/mario-kart-8-deluxe-switch/mario-kart-8-deluxe-switch-hero.jpg https://www.lumosity.com/ https://www.elevateapp.com/ https://99designs.com/character-mascot-design/contests/design-papino-very-best-friend-childrens-769694/entries/68 https://99designs.com/character-mascot-design/contests/boster-biotech-needs-cute-alien-mascot-685789/entries/80 https://www.duolingo.com/ https://www.behance.net/gallery/44599687/Primary-Heroes https://www.behance.net/gallery/29316515/Volo
Every design category has flexible pricing for all budgets. Character or mascot starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
Manu K collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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