Truck Wrap Designs for Pegasus Appliance Repair

Pegasus Appliance Repair

We are a home appliance repair company, who services major appliance brands including Whirlpool and their affiliates, Samsung, Haier and GE.

Our target audience would be female (75%), male (25%) homeowners, age 25+ with an annual HH over $35k.

Good morning,

We are in need of design concepts for truck wraps for our company vehicles. Templates are attached. I've listed out all items that will need to be considered when designing these wraps. We are a home appliance repair company.

We've already received some concepts that we like and dislike. Please see the attached photos of the concepts and the coinciding feedback below. In addition, there's more info for a different version we'd like as well. That information is laid out below.

Mandatories:
Logo (Attached)
Company Name: Pegasus Appliance Repair
Tagline: Discover the Pegasus Difference (You don't have to use)
Website: http://www.pegasusappliancerepair.com
Copy: We Service All Home Appliance Brands
Phone: (888) 8-PEGASUS

Colors:
Blue - #1b244a
Red - #b81417
Grey - #636363
White - #ffffff

Fonts: Lato

Please note:
- When designing truck wrap, please be conscious of how it will look when doors open and/or close
- Please be mindful of the size and attention to the phone number, needs to be readable from a distance

Here is the feedback for the additional versions we'd like to see:

I'd like to explore the concept that A&E Factory Service deployed after their rebranding and purchase by Sears & Whirlpool. On the driver side was just the large logo and phone number. On the passenger side, logo was a little smaller and had additional verbiage on it. On the back was even smaller with more words.

The thinking behind this is how a truck is viewed in moving and stationary traffic. When you see the drivers side you are most likely traveling in the opposite direction. Therefore your time to view is very short, hence only the large logo and phone number. The passenger side is more apt to be traveling next to it, or be the side facing the customer's home when parked for a service call. The back is the most personal since it has the longest viewing time by means of other vehicles following behind it.

I've attached pictures. Sorry I cannot find a good passenger side view. Also, our windows are wrapped over, so they can be a part of the design concept.

The one thing we have to overcome is what we do. Our logo doesn't say it. Do we manipulate the "Appliance Repair" in the logo? A&E Factory Service used to have this graphic that showed a tv, washing machine, and lawn mover all combined that was kind of illustrative of what A&E used to service (electronics, appliances, and outdoor power equipment). I can't find that graphic either. They have removed it from the trucks since A&E doesn't do electronics or OPE any longer, just appliances. But it was a great visual reference.

All of this is not to copy A&E, but to use it as a thought guide on how we differentiate Pegasus and make us noticeable and memorable from the drivers side, passenger side, and back end.

All the pictures represent the current version of the A&E wraps. They have been bastardized from their original concept and no longer have the impact that the original designers planned. Unfortunately I can't find the original look.

Please let me know if you have any questions or need further clarification

Please keep cartoon characters and pictures of actual appliances out of the design concept. Also, feel free to come up with new concepts.

Thank you.