Caliche's Frozen Custard got their new car, truck or van wrap by running a design contest:
Design a wrap for a RACE CAR!!
Check out Caliche's Frozen Custard's Car, truck or van wrap contest…
Food & Drink
Caliche's Frozen Custard is a Southern New Mexico staple. We are a quick serve restaurant specializing in Frozen Custard treats. We try our best to serve the best quality, best tasting products with highest level of customer care in the cleanest environment possible. Fresh, Fun, and Friendly since 1996! Caliche's target customers are friends and families. We try and target those who are looking to celebrate with the people they like the most. When customers come to Caliche's they come to spend time enjoying the company of others while enjoying a guilty pleasure in our delicious Frozen Custard treats. :) "Making Memories" The majority of our followers on social media are female between the ages of 25-35. We hope to work with you on our next project! :)
What's your vision?
Hi there! For this project we are in need of a very talented designer to help us design a race car. We are super excited to have recently commited to a sponsorship with a local race team in our community. We are not familiar with the race community nor does our business have any experience supporting a racer. But we are up for the challenge and love trying new things! A little about the sponsored race team: What attracted us to take on this sponsorship was the racer and her crew captain. These two individuals are so amazing! The way they treat their race team is exatly the way we treat our team members in our business. Another huge benefit is their fan base. Their fans are the same people that are our customers (friends and families). We really do feel this is going to be a symbiotic relationship. The main racer of their team is a girl. Her name is Drew Cassidy. What attracted us to her was her story. She is a young women competing in a sport that is perdominatly dominante by men. She explained to us that she embraces the underdog mentality and seeked us out for a sposorship because of our image in the community. She loves who we attract as customers and the bright fun attractive brand we exude. She explained to us that she even struggles with the PA announcers thinking that she is a male because of her name 'DREW', until of coarse she takes off her race helmet. We love these kinds of stories as this is exatly the experience we had to go through when building our company. We want to embrace Drew and encourage her to keep racing and beating those men! To learn more about Drew we have inluded more information in the uploaded files. CAR TYPE: 2019 Legends Race Car overall width: 60.00" overall length: 10' 6" Overall Design Ideas: We want to give Drew the coolest, funnest looking car on the track! This should not be hard as thats what we really try doing with our own company already. With the pictures we uploaded in the breif, we want to inspire you as the designer to go in any direction that you want with it. Have fun with it! All we ask is that you stay within a few perameters: - The number '3' needs to be on both doors and roof. - Drew Cassidy's name needs to be on the top opening of the window on both the driver and passenger side. - The rear of the car needs to be designed for 'The Fan Zone'. Continue reading for more details. - The top of the engine cover needs to have our Caliche's logo near the front window. - Keep the color of Drew's name and number Pink. - Utalize at least our boy and girl mascot on the car. The dog 'poochie' is optional. These mascots should be BIG and VERY NOTICEABLE. - When using the pink and blue colors please stick to our brand colors for color matching. - Utalize our company cone design. Full Wrap or Wrapped Areas? The car is white right now. We really do not have a preference in how much of the car is wrapped or left as graphics. But what we do want is somethig that catches your attention! Overall company and race messages/logos to promote: - Drew Cassidy 'The Caliche's Girl'- We are going to brand Drew as 'The Caliche's Girl' please use this message in the design. - 'Go Drew Go!'- We love this message! - The Caliche's To-Go logo. Please use this logo but change the words 'To-Go' to 'Catering'. - 'The best dogs and dessert in the desert.'- Please also use this saying in the design. These sayings like 'Go Drew Go' and 'The Caliche's Girl' need to be designed like logos. They will later be used for fan stickers to give out at the end of races. FONTS: - "Fresh, Fun, and Friendly" font is CLEAR LINE. - "Since 1996" is Lobster. The Fan Zone- This idea came from Drew herself. She is very popular with the kids! After her races instead of her signing autographs she asks for the kids autographs and allows them to sign her car. We want to add a designated area for this. We thought the perfect place was the rear panel of the car. Design a boarder with a cool frame that blank for signing in the center. At the top the title 'Fan Zone'
We are looking for a design we can tell without question took time and creativity to create. Again, we want to give Drew the coolest looking race car out their. In closing. - In the brief you will have a suit design that we are simultanously designing with the car. Please make sure that the car design compliments the race suit. - Also bringing up another idea. If you refer to the catering trailer pics you will notice a vectorized version of one of our items. You can use this idea to help with your design if you'd like.
Every design category has flexible pricing for all budgets. Car, truck or van wrap starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their car, truck or van wrap.
Designers across the globe delivered design magic.
Caliche's Frozen Custard collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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