Joyride Coffee have several box trucks that we are looking to get wrapped to help us advertise our business.
For the purpose of this design we would only be looking for a wrap of the box (including die-cut lettering on the roof), leaving the cab un-touched. The current models we use are Izuzu NPR HD's (spec sheet attached) and we would be looking for a design that could be scaled to 12', 14', 18', 20' and 24' boxes. The box measures 6'7" in height, but the design should be able to accommodate some variability in height.
Currently, the driver's cab will remain white, so the design must blend with the white front cab.
Designs must include:
Side panel of box truck
Back doors (two panes that swing open)
Top of truck in a die-cut design
We want a design that pairs well with our delivery van wrap design (photo of current design - which uses a DIFFERENT VAN - is attached), but we are open to some creativity! You can also see our current van on Twitter using the hashtag #damnfinevan
I've also attached the major color pattern/scheme, the preferred headline fonts (although secondary fonts can be used if necessary, sans serif please) as well as a photo of our current van. Our website is http://www.JoyrideCoffee.com, where you can read more about our business.
There is also a design of our current cafe sign, which can be used as a reference for a base-white alternate color scheme - a rainbow strip with a white background. This alternate uses white as a base instead of blue, which may be more similar to the final box truck design than the previous van. This sign shouldn't be replicated on the van, however.
The designs should all have the Joyride logo, as well as a few points of messaging, including:
"Office Coffee, Cold Brew Kegs and Craft Beverages on Draft"
"Damn Fine Office Coffee, Damn Fine"
"Joyride Is Craft On Draft"
- A location for address (interchangeable in illustrator in the final design docs)... This lettering must be at least 3.5" high for legal reasons:
37-12 56th Street,
Woodside NY 11377
On the roof, we'd like to have lettering that can be read from buildings above, so it should be as visible as possible. We would like this to be die-cut lettering, so the entire roof doesn't need to be wrapped. It should read:
BEST OFFICE COFFEE
We are looking for a final design that we can pass to our wrapping company to get made whenever we have a new truck in our fleet.