How Jeff Cory started their button or icon journey
This is a new software program which we hope will become used by everyone, nationwide. It is very high tech, but on a "common-people" level. It deals with medical records in a way which will revolutionize the method of communication between people and their physicians and doctors.
Tell us a bit about who you are and the people you reach
The target audience is ALL adults over the age of 21. There is no limiting factor.
We are looking for an ICON/LOGO which will follow the general briefing given above. The logo is NOT to include the name of the company - it is to be an ICON ONLY. The Software is medical in nature - but we do NOT want it to include medical symbols. Also DO NOT be distracted by the name "TRAX" - this has NOTHING to do with the word "tracks".
The Software Program the icon represents will appeal to "the masses" and therefore the icon should be striking and instantly recognizable when on its own. NOTE: There is no limit to the number of colors you can use.
Finally although most information about the Software Program is confidential which is why we cannot give you an EXACT description of its use, here is some insight into the Software: It is very futuristic - but VERY personal. The icon should therefore reflect the high tech nature of the Program - but at the same time be as "friendly" as possible.