We work with Public Funds and the objective they have to manage to is safety liquidity and then yield. I am trying to have a simple graphic that depicts this. I want this to be an icon for our company PFITR.
What inspires you and how do you envision the design for your business?
We are company that develops reports for public fund investments. Most reports of small governments are done on an excel spread sheet and they cannot quantify the objectives (Safety, Liquidity Yield) of the investment policy. We want to have this icon on our reports, website, brochures, business cards. I have developed a start of the Icon it is on the web site. I like it but you can do better :-)
Simple easy to understand, a picture is worth 1000 words. Safety first, then liquidity, then yield. This icon is selling our system of reporting so I must have the concept of our reports accomplish what the objective of the investment policy. Vector graphics preferably illustrator, indesign... adobe products.
Complex, or confusing. a graphic that can't be vectored. A design that way outside the concept that I already came up with. http://www.pfitr.com