The iPhone app market is global and growing, so the design should communicate across cultures, across languages. And the themes of our service are universal.
The market is the market of the iPhone, but we wish to extend to other mobile platforms later. Users can be any age, but most will be well educated.
The icon should be distinctive, using colours that go with other iPhone colours, perhaps based on one of the colours in the bottom row of the iPhone (i.e. icons for phone, mail, iPod, safari)…? It should also stand out among the many other apps available!
We don’t have the final name for the app yet, so can’t put that in the icon. Therefore, it must represent graphically the purpose of the app:
It's all about people fulfilling their desires and living the life they want. It's about personal growth and development and we want the icon to communicate an upbeat / positive / inspiring message. We are open to ideas and have no fixed ideas of what it will look like.
It does however need to look professional without being too serious; colourful but tasteful. One idea we had was of a winding road leading to a sunrise; something that conveys a series of steps leading to a goal fulfilled, a project reaching fruition.