We are looking for a character to represent the part of our business not related to As Seen On TV. This character's name is Trend Tracker.
The Trend Tracker will represent someone seeking out the best products in the world that are hot and exciting right now! These products can be health supplements, exercise equipment or new workouts, fashion accessories, iphone cases, housewares (like cake pops).
Imagine the Trend Tracker as some one who will search out the greatest discoveries on the planet and bring them back to you. We want someone that will inspire people and let them know that we are dilligently searching for the best of the best at all times.
Our Trend Tracker will find the next greatest thing FIRST before anyone else and we want this graphic of the Trend Tracker to really communicate that.
Some words to describe our brand are:
Fun, Interactive, Entertaining, New/Unique, Friendly, & Credible and our Trend Tracker needs to convey this as well.
We will need to receive three views of the Trend Tracker: looking head on, a profile, and a third fun and interesting pose that is inline with the Trend Tracker.