Consumer cleaning brand - product avatar

HyGenie

We are developing a series of consumer products which contain a unique antimicrobial formula that cleans and disinfect better than any existing products on the market.

It's effective to the very highest level; kills 99.9999% of germs, and is also proven to kill viruses and superbugs including MRSA, E.coli, Norovirus, Salmonella, Bird flu, Swine flu and more.

‣ Fast acting; eliminates bacteria within 30 seconds
‣ Long lasting; remains effective for upto 6 months
‣ Environmentally friendly, non-bleach, non-irritant, non-taint, non-flammable, non-toxic, skin safe formula
‣ Flexible formula; can be used across many applications of household cleaner and can be combined with fragrances, insect repellants, silver nano etc.

The brand will be called HyGenie.

All the products will be aimed at women, and will be positioned alongside all the traditional cleaning products - for the kitchen, around the house and for personal hygiene.

Potential branded products include...
‣ Surface spray
‣ Surface wipes
‣ Air freshener
‣ Floor cleaner
‣ Bath cleaner
‣ Fabric freshener
‣ Fabric conditioner
‣ Fabric detergent
‣ Carpet cleaner
‣ Dishwasher tablets
‣ Hand sanitiser
‣ Travel towels
‣ Pen spray
‣ Cleansing soap
‣ Anti-viral tissues
‣ Anti-viral kitchen roll
‣ Anti-viral toilet roll
‣ Pet deodoriser
‣ Pet blankets

We have trademarked the name HyGenie and have attached some reference files. However, we now want to develop a Genie character (or a family of Genies) as a visual icon to represent a short cut for the brand, and to help recognition across different languages.

We've attached a pdf with reference for the brand and some of the key consumer messages. We've also provided reference of characters that provide inspiration.

Further reference is available on request to nick@byinstinct.com