Need an image created that will be the center piece of the conference website.
The image depicts the content marketing life cycle:
Size: aprox 800x500.
Once embedded on the site, each section will be clickable for a user to drill down into more information on speakers and sponsors.
The colors should match the logo on the event website: contentmarketing2011.com (this is last year's website).
Looking for cleanly designed image that is quickly comprehended when a visitor hits the website
- Nothing that is to "web 2.0" or too trendy
- No clipart or stock images
- Avoid being whimsical
- Characteristics of the event: educational, elegant, well produced, high-end
- image needs to be fun and yet professional
- image should speak to content marketing
Color palettes: The colors should match the logo on the event website: contentmarketing2011.com (this is last year's website).
C = 0
M = 60
Y = 100
K = 0
R = 231
G = 120
B = 23
HEX = E77817
C = 0
M = 0
Y = 0
K = 80
R = 77
G = 73
B = 72
HEX = 4D4948
“CONTENT” font: SOLOMON NORMAL
“MARKETING STRATEGIES CONFERENCE” font: TW CEN MT
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Examples of similar life cycle designs:
a. like the use of color and easy-to-follow flow
a. like the incorporation of images
a. like the non-standard flow and images - a bit playful.
a. like the use of images to tell the story and moving away from the circular life cycle standard format.