Brand: Hip and contemporary. Edgy, creative, graphic. Straight-shooting. Bold.
I want people to pick me out from all the other faces because the branding looks different and demands attention. They’re intrigued. Not looking for their ‘mama’s’ realtor but a progressive, engaged real estate partner, someone who will give them no-nonsense information. Think Anthony Bourdain (his logo for Parts Unknown is great).
Colour: Black, White and Red. Complement RLP’s logo.
Logo: I’m 80% happy with the logo so go ahead and use as is or I’m open to suggestions/improvement. I wanted something reflecting a Rocker without the grunge. Must look good in greyscale. I am finding this long and skinnier shape has some disadvantages across platforms as opposed to something more square. Property Rockstar type is not always clear. Feel free to do better.
Fonts: Love typography. Feel free to mix it up. Be hip without trying too hard.
Tagline/s; 2 options (unless you have a brilliant one). Less talk, more call to action:
1) “You could be here. What are you waiting for” (second sentence optional?) I think this text might be great over an outdoors/coastal shot maybe?
2) “Right here. Right now.”
Photos: In this industry, I probably need to have a photo of me *yawn*. Brownie points for creative filters or cropping (angles? half my face on the card edge? Or??). Use what you like here.
Specs: Card will be two-sided. Prob heavy stock? Gloss? Wings embossed? Die cut? Folded?
Some samples of business cards I like attached.