The only color on the card should be purple. We have used pantone color 2602 C. Everything else should be black, white or Gray (Minimize or eliminate white if at all possible). I prefer a black background. One feature I really like is the edge (thickness) of the card having color. I am open to ideas but generally like clean designs that have a huge impact and are memorable. Needs to be a card that when people see it, they say wow!
Some additional clarification..........
The eXp logo can ONLY be BLACK or WHITE (White is least preferred). The background is supposed to contrast, so black on black may not get approved, even though I love the look.
The eXp Logo can be used anywhere by itself.
The eXp logo must be in the vicinity of the words Purple Door. If you use my Purple Door logo, but it doesn't say "Purple Door" then eXp logo is not required.
Basically, they do not want customers thinking that Purple Door is the brokerage. So a reasonable person would need to be able to identify that eXp is the brokerage whenever Purple Door is advertised. I know this may be confusing and I apologize.
The eXp logo should be approximately 50% of the size of the Purple Door logo unless you feel it lends to the aesthetics of the card to have it larger
Equal Housing "Little House" and National Assoc of Realtors "R" logo:
Should be visible but can be more discrete in the overall design. These should only be on the side of the card that features my name and are typically located somewhere near the bottom of the card in a discrete, but visible location that makes sense with the overall design. I believe these can be any color.
Please try NOT to use a white background card if at all possible. Try to stick to purple, black and gray, white only if absolutely needed. I am open to unique ideas with color if you think you have something truly special to present.