We are going to completely update our brand design (new website, marketing sheets, presentation templates, HTML email, videos, etc.), and we want to start by seeing what several pages of a new concept "Report" could look like.
This report is what we're internally calling a "Sector Report" ... a report to donors of what's really happening around the world in a particular cause sector, such as poverty, education, or justice. See this link for an example from another company's similar report: https://www.dropbox.com/s/2l56h3v89…g.pdf?dl=0
We're in the early stages of thinking and planning on this. We will likely end up producing a long, comprehensive report of 7 categories (like the link above), but to keep this project small for now, we made some fake/greeked content in a Word doc around the single cause: Disaster Relief.
So the project deliverable would be: a 4-5 page PDF of the first part of a Disaster Relief sector report (only about that one sector, unlike the link above that covers many big sectors).
We would love a true cover page, a table of contents page, and then 1-2 spreads that combine imagery, infographic stats, pull out quotes, and copy.
CONTENT, PHOTOS, FONTS, ETC ...
We made a Dropbox folder containing the fake content, photos, videos, fonts, and more: https://www.dropbox.com/sh/yoqvf4p8…V2bea?dl=0. We're open to new fonts, and we definitely want to see a new color palette (likely still utilizing blues and greens, but less childish/primary).
FEEL FREE TO DREAM
All we're looking for is a concept to gauge your design style. Nothing is final, and we don't expect final Indesign/Illustrator files. Thus, you can make up fake stats, use comp photography, add things that our Word doc doesn't contain, etc. We'd love to see something beautiful. We can develop real content for it later.
Our website (https://www.ncfgiving.com) and its various PDFs, blogs, videos, etc. show that we have a very bright, colorful, happy/positive, and church-consumer look and feel. It's professional and well done, but it has a "brochure" look to it that we're ready to move away from.
We want to move into a much higher-level of elegant, sophisticated design aimed at high-net-worth (wealthy) audiences, who expect a refined and "up scale" designs. In particular, we've looked at the overall approach from the high-end financial services industry. Here are some examples:
Since we (NCF) are a Christian ministry, we don't want our new look to be completely financial and sterile. It must blend that sophisticated financial feel with a "heart," showing the impact of people whose lives are being changed.
A great example of this is this report: https://theseedcompany.org/sites/de…ft_004.pdf
Another example (though one that is a bit too playful, young, and "everyday consumer") is: https://movement.com/publication/im…index.html
We want to blend that financial style with a contemporary, modern, current, techie, and even edgy feel. For example, we're strongly considering a new website that looks like the "NCF Web Mockup" JPG in our Dropbox folder linked above (https://www.dropbox.com/sh/yoqvf4p8…V2bea?dl=0), which is a draft we did in house that uses responsive tiles with a blend of positive- and negative-toned imagery.
That design is inspired by this terrific site, which uses hover overs to reveal article titles and clickable links: http://essentialdesign.com/
Another big source of inspiration is the industrial, tech feel of this company's data visualizations: https://www.behance.net/Oberhaeuser
And ... https://www.steelcase.com/content/u…ssue71.pdf
Note that we like the lighter tones (lots of whites and light grays, with pops of color or darker imagery) from the above two links. Our JPG mockup is a bit dark because of all the dark photos.
So in summary, for the design tone ... we would love a new look that complements our JPG mockup and the Essential Design website: combo of light/dark "feel", tiled imagery, sad+happy photography, combo of photos+stats+charts, etc. ...
ALSO SEE OUR SEPARATE CONTESTS FOR WEB DESIGN and LOGO DESIGN.