jeff6l got their new logo & brand identity pack by running a design contest:
Wanted: cracking brand ID for wealth management business
Check out jeff6l's Logo & brand identity pack contest…
Accounting & Financial
We are financial advisers in the Australian Wealth Management market, specifically located in the Inner Eastern Suburbs of Melbourne. We note there are many participants (22,000 advisers nationally), and a point of difference can be difficult to highlight as everyone is saying they do the same thing. Our business is built on trust and relationships and differentiates itself through our clients' felt experience. We survey our clients yearly with consistent Net Promoter Scores (NPS) in the 70's. Our target audience is working professionals, those preparing for retirement and those recently retired who the have common complex issue of growing and maintaining what they have worked hard for (this often means co design and co authoring of many financial decisions to us), with a specific need for growing wealth and passing on to future generations (multi-generational wealth advice). We have enduring relationships with clients and and over the long periods of time we see family wealth move through generations. We would like our brand to be male/female friendly. Our goal is to have a logo we can build key branding documentation including Web site, bus card, letterhead, etc
Other color requirements
Whilst a specific colour has not been selected, we would lean towards Blue's - Knowledge, trust calm, honesty.
- Business 4 years old - Principal and team all under 40 - Client ages range from Early 30's to Late 70's. Average ages in early 50's - Successful business going through Re-branding opportunity subsequent to leaving franchise / institutional brand - Trust/transparency critical in the market - Looking to use business name / logo as a foundation to build a messaging / narrative around Summit (e.g. the climb to building wealth, reaching your peak, journey not destination etc) - Business conservative by nature, looking for contemporary warm refined solution. - This initial solution will form the foundation for future projects such as a Website and other marketing requirements to follow over the next month.
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
jeff6l collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Wonderful experience working on this project. The designer is very talented and the turnaround time with changes was amazing. The concept is original and beautiful. Highly recommended.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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