Excellent initial design concepts and I greatly appreciate your willingness to make the final revisions. Great work!
How sebastian.may started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
alcandia (alternative to cancel) serves as a people's marketplace for exchanging and trading private holiday bookings. We offer a second-hand market on which people, who cannot attend their trip due to illness or any other reasons, can sell their booking to last-minute and short term holiday seekers. Hence it's supposed to be an exchange platform with focus on private consumers.
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our business targets private consumers and is a very emotional business model, as it is associated with holiday. If I cannot attend my trip, that's a very disappointing feeling for me as a seller. On the other hand, for a potential buyer the trust issue is an important matter of fact. For the buyer it is important to know that the trip comes from a private consumer, not from a tour operator. Hence, trustworthiness and trust in the brand alcandia is crucial. That should be considered in the corporate identity (and which needs to make us more authentic and trustworthy rather than hip ...
In the logo we would like to have included our name plus a symbol/icon that represents our marketplace character or something holiday related.