Ben Premack needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 520 designs submitted by 90 freelance designers.
Premack Rogers P.C.
We are a law firm that serves publishers, developers, tech entrepreneurs, and the digitally creative in the interactive entertainment and video game industry.
We're looking for something clean, sharp, strong, and authoritative that will establish our identity as a law firm and be appealing to our target market of creative technology professionals.
"Premack" and "Rogers" are the last names of the firm's founding partners. Premack and Rogers must be in the same size font.
We would like an icon and an associated wordmark which we will display dynamically (horizontally or vertically) depending on the use and size constraints. The wordmark will establish a brand style regarding font, color, and kerning. I expect we would need it horizontally aligned for the website, letterhead, and envelope and vertically aligned for the business card and social media presence. We would also use the icon alone for our favicon or anywhere else the entire logo cannot be used due to size constraints.
Color variations are welcome, but the logo should read clearly in greyscale.
Our preferred business cards are Moo.com square business cards with rounded corners. They are 2.56" x 2.56" and are printed front and back. https://www.moo.com/us/business-cards/square
While we are not against the icon featuring the letters P and R, as is traditional for a law firm, we would like to see some less literal graphics. The icon may incorporate shapes and concepts from video games, but should not include literal game hardware or video game IP.