I enjoyed working with Alex to design a logo and brand identity for my law firm. He is a talented designer as well as being communicative and responsive. I particularly appreciated the variety and number of variations he provided so that we could narrow down the final design. I would work with him again!
- Ben Premack
How Ben Premack started their logo & brand identity pack journey
Who are you known as?
Premack Rogers P.C.
Tell us a bit about who you are and the people you reach
We are a law firm that serves publishers, developers, tech entrepreneurs, and the digitally creative in the interactive entertainment and video game industry.
What industry do you think your business is most related to?
Attorney & Law
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the feel of this logo, but I don't love the gazelle.
I like the feel of this logo, but I don't love the dolphin.
I like the balance of this logo, but I do not like how small the text is.
We're looking for something clean, sharp, strong, and authoritative that will establish our identity as a law firm and be appealing to our target market of creative technology professionals.
"Premack" and "Rogers" are the last names of the firm's founding partners. Premack and Rogers must be in the same size font.
We would like an icon and an associated wordmark which we will display dynamically (horizontally or vertically) depending on the use and size constraints. The wordmark will establish a brand style regarding font, color, and kerning. I expect we would need it horizontally aligned for the website, letterhead, and envelope and vertically aligned for the business card and social media presence. We would also use the icon alone for our favicon or anywhere else the entire logo cannot be used due to size constraints.
Color variations are welcome, but the logo should read clearly in greyscale.
Our preferred business cards are Moo.com square business cards with rounded corners. They are 2.56" x 2.56" and are printed front and back. https://www.moo.com/us/business-cards/square
While we are not against the icon featuring the letters P and R, as is traditional for a law firm, we would like to see some less literal graphics. The icon may incorporate shapes and concepts from video games, but should not include literal game hardware or video game IP.