The design is not what I expected and that is a good thing.
kreARTiv was supportive and enthusiastic from their first design submission to the final adjustments and tweaks. The constant iterations and quick, creative ways in which they took my feedback in wonderful new directions was a joy. I would highly recommend working with kreARTiv on any project.
How Ambulant Labs started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a technology company who manufactures and sells wireless nurse-call, fall-alert systems ("I've fallen and I can't get up"). Our customer audience is managers of retirement homes who deploy our product to aging/elderly residents.
What industry do you think your business is most related to?
Medical & Pharmaceutical
Other color requirements
Blue with either White or Green (anything typical for the health-care industry)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The user is different than the buyer - the user is a senior citizen who engages with the fob/handset while the buyer is the manager of a retirement home or community.
Company name (Ambulant Labs) was selected because this product helps seniors remain active and mobile. We would like to communicate activity or motion as part of our offering.
We are a startup and using modern, cutting-edge technologies. But our industry tends to be older and less technologically savvy. It is desirable to present ourselves as helping "technology laggards" come into the modern age.