How JenniferTNT started their logo & brand identity pack journey
Who are you known as?
Comprehensive Gastrointestinal Health
What’s your company slogan?
Education. Nutrition. Mentation. Prevention.
Tell us a bit about who you are and the people you reach
Gastroenterology medical practice that also offers dietitian and psychologist (GI conditions like irritable bowel syndrome often benefit from cognitive behavioral therapy and mindfulness training). Also procedures like endoscopies and colonoscopies are performed here as well. Target population is middle to upper class north shore of Chicago suburbs, predominantly female, age 50-60 for preventative procedures and age 18-25 for frequent office visits.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
Other color requirements
I was thinking all in shades of blue for the logo itself. Black or white for the writing but not concrete on that.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the idea of puzzle pieces with cartoons representing the slogan ideas (i.e. education = a book or pencil, nutrition = knife and fork or a healthy piece of food, mentation = brain, prevention = cancer prevention ribbon?). Cartoons of the colon might be gross to some people and the stomach is not as much our focus, so maybe the ribbon (or another non-gross GI image). I was thinking two shades of blue (navy and lighter blue). I've attached ideas I like.
UPDATE - although I like the puzzle pieces, I am completed open to other forms of the logo and would be eager to see other options as well. In addition, although I really like the creative puzzle 4 square image - I also like the idea of true puzzle piece shapes like the first image and last image. If you do choose to use the creative puzzle 4 square option, make sure that the images inside have cohesive designs and styles fit with each other.