Leona was great to work. Fast at responding, receptive to my requests for change, and patient. Highly recommend and will definitely work with Leona again when her services are needed.
How mgitlin started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a health economic and market access company. We provide consulting services to small, medium and large pharmaceutical and medical device companies globally. Through creative and customized consulting services using research techniques we help clients obtain reimbursement for their products from insurance companies and governments around the world. Our employees are commercial and medical experts with advanced degrees that develop strategic and tactical advice that demonstrate value (clinical and economic) to buyers like insurance companies.
The name of the company BluePath solutions is loosely based on the concept of blue ocean strategy to help show clients that we help them find the optimal path to success. Success to them will be defined by each consulting project, but in the end the aim is to ensure insurance companies and national healthcare systems around the world see the value in paying and allowing patients access to the therapy. Thus, we help find that optimal path (i.e. bluepath), content and method of communicating that value. Out clients are primarily through network and referral, but we will use the logos for all materials including a website.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We have been playing around with some logos which are attached, but are to open elegant, simple and sophisticate designs. In addition, the company name is called "BluePath Solutions" and would it used in the logo, but we hope the audience will begin to just say "BluePath" and eventually drop the the 2nd word. A logo that perhaps emphasizes the 1st word is of interest, but not a requirement.