njacobson got their new logo & brand identity pack by running a design contest:
Refine the Flagship Logotype for an Influential Think Tank
Check out njacobson's Logo & brand identity pack contest…
Discovery Institute promotes thoughtful analysis and effective action on local, regional, national and international issues. The Institute is home to an inter-disciplinary community of scholars and policy advocates dedicated to the reinvigoration of traditional Western principles and institutions and the worldview from which they issued. Discovery Institute has a special concern for the role that *science* and *technology* play in our culture and how they can advance free markets, illuminate public policy and support the theistic foundations of the West. The work of Discovery Institute is disseminated through books, papers and reports, conferences, lectures and seminars, through regular radio and television appearances by scholars and fellows, and through sponsorship of national and international colloquia, seminars and conferences. Discovery is headquartered in Seattle, Washington with scholars and fellows located around the country, and even internationally. --------------------------- Discovery's audience ranges from scholars to students and scientists to policymakers. As an academic and policy oriented institution, the logo and logotype should aim to preserve its commitment to what is timeless and true. But with its values of purpose, creativity, and innovation, a forward looking spirit would be appropriate.
We are interested in refining, refreshing, and perhaps extending our logo. We're not starting from scratch. Our existing style guide can be accessed here: https://www.discovery.org/m/2018/03/styleguide.pdf. The vector can be downloaded here: https://www.discovery.org/m/2020/02/di-logo.zip. The original logotype is based on freely available fonts Queens Park or TeX Gyre Pagella. The typeface and primary color should *probably* persist. Leading and kerning are open to revision, including solving some of the kerning issues with ligatures. We're looking to introduce themes of discovery and/or navigation. Discovery is named after the HMS Discovery which sailed in 1789. So nautical themes could work, but also tying into modern explorations in space could be apropos. Another angle is worldviews. The O in Discovery, for example, could be a microscope or a telescope or porthole. And finally, one of the underlying themes in our programs is that humans are not just matter, but also mind. This abstract concept, however, may be difficult to visualize. One possibility is introducing graphics/icons into the existing letterforms, like a sail into the D or a compass or planet into the O (just as examples). We're also open to adding a logo to the existing logotype.
$1,699 Gold package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
njacobson collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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