Rebrand The Future of Mobile Healthcare in Latin America

Novulis

Movilizando Salud

We provide mobile medical services on the job site, improving access to those most in need.

We believe that everyone deserves as a basic fundamental human right access to high quality medical care. We believe in what Dr. Paul Farmer of Partners in Health calls the "Preferential Option for the Poor".

We have the perfect formula to bring medical solutions to the 400 million people in Latin American who currently live without adequate access to medical care.

Vision:

Our vision is to close the gap of access to medical care in Latin American by providing low-cost, innovative mobile medical services on the job site. All human beings deserve access to high quality medical care regardless of their income. Novulis understands the root causes of public health problems. Only through compassion, understanding and empathy are we able to solve public health crises.

We are still a new company, so we are starting by tackling one of the most forgotten medical needs, dental care. We are creating a new market for on-site medical care by demonstrating to the employer that medical services not only create a return-on-investment, but also stimulate a healthier, happier and more productive workforce. We are pioneers and one of a handful of truly social enterprises in Latin America.

Value Proposition:

-Increase labor satisfaction
-Increase productivity
-Reduce absenteeism and worker turnover
-Minimize time away from work and family
-Reduce complications and future costs
-Increase employee loyalty
-Improve clients' corporate image

Model and target:

B2B. We target companies that have a large number of workers who typically earn less than a living wage: flower farms, factories, banana plantations, tuna processing facilities, etc. We focus on preventing and curing the most common dental health pathologies, cavities and periodontal infections, for example.

Beyond providing dental solutions to our patients, we improve our patients' dental hygiene habits, understanding that a lack of basic self-care practices is the underlying problem.

Soon we will horizontally integrate and offer other medical services: occupational health exams, vaccines, PT, nutritional health, and more. Our goal is to become Latin America's all-in-one mobile health provider. To do this we must rebrand, leaving our old company name (Clinica Schneider), to create a larger splash in the marketplace and to show our target market that we will soon be a provider of all mobile medical solutions, not just dental.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.

This is a rebrand of an existing company. The slogan we are using at the moment “Movilizando Sonrisas” (“Mobilizing Smiles” in English), is strictly for our mobile dental care. In the next year we will start to offer more medical services. At that time we will change the slogan. For the moment, the idea is to highlight our mobile dental care.

We are creating an umbrella name, Novulis, for the several health care services we will offer. It is most likely that we will add a suffix to each branch of our offerings in the future. For example, NovulisDent for dental care, NovulisMed for occupational health, and NovulisLab for mobile laboratory services.

Novulis is the combination between two latin words, "innovo" and "mobilis". The latin term innovo comes from "in" (into) and novus (new). The conjunction of both words will represent the future of mobile health care.

That is why with our new logo, we would like to communicate to our target market that we are integral-compassionate-innovative mobile health provider that covers all segments of health care.

We would like to see a logo that is warm and friendly, well at the same time professional, sophisticated and minimalist. It should communicate the following:

• Our vision is to create equitable health outcomes, not our financial return
• We are compassionate
• Our service is accessible to all income groups
• A strong social commitment
• We seek innovative solutions to serious public health care problems

We don't like images in the logo. Attached below are some examples of logos we like. Also here is our Pinterest board for images related to the company: https://www.pinterest.com/carolinad…4/novulis/