>>>The cause/belief of Fotoclub. The mission.
“Fotoclub believes by showing you in a creative way how beautiful the world is, you can have a refreshing perspective on life. This unlocks personal growth and leads to be a happier person.”
>>>The brand promises.
“Fotoclub learns and inspires you to master photography by doing and discovering. Together with other enthusiasts, you will take an astonishing journey in which you can really connect with others. Photography will be an experience – no matter where you are and no matter what equipment you use.”
>>>What Fotoclub does. The portfolio.
“Fotoclub offers an online & offline community including e-learning, live workshops, master seminars, live photographic events and other services to build a community, connect enthusiasts and facilitate you in your photographic journey.”
An expression of how Fotoclub fills a particular consumer need in a way that its competitors don’t.
For starting photographers and photographers with some experience who wants to discover, achieve personal growth and escape from daily live, but know they miss the discipline, don’t control the photographic techniques (and/or are unsure about it).
Fotoclub is an e-learning community including workshops, seminars and live photographic events that takes one on a journey with other enthusiasts in which you can really connect with others.
Unlike other both online and traditional educators our company has a personal approach, offers a club feeling (combining both online & offline), professional education and although the approach is not like traditional schools, it offers sufficient structure.
1. Discover / Curious
2. Performance / Progress
3. Talent / Expeditious
4. Creative / Fantasy
5. Fun / Pleasure / Playfull
6. Connected / Together