gourmetmum got their new logo & brand identity pack by running a design contest:
Re-brand of established family food blog www.gourmetmum.tv
Check out gourmetmum's Logo & brand identity pack contest…
A family food blog (maybe - see notes)
Food & Drink
I blog easy family recipes. Target audience mostly females age 20+ (see notes for more info)
Other color requirements
Feminine colours with a white background please (see notes)
The Blog: Gourmet Mum is a food blog - specifically family recipes - which I have been writing for 5 years from my home base in the UK. My recipes are quick and easy, healthy (mostly) and delicious (always)! Some keywords I’d associate with my recipes are: achievable, real, current, 'nice to look at' (but not fancy or intimidating), simple, fresh, un-pretentious, 'on a budget' (but not frugal). Basically, I share the sort of meals regular people really can cook and would cook at home. I cover all aspects of family life - crowd pleasers, parties, Saturday morning pancakes, Mothers & Fathers day ideas, fussy eaters, meals in a flash, batch cooking, meals for two, (date nights if you like) kind of everyday stuff. People like that about my blog - the recipes are achievable and there’s plenty of variety. The Brand: The words I would use to describe my brand are: approachable, helpful, fun, useful, down-to-earth, money-saving, time-saving, family, feminine, current, healthy, real, honest, trustworthy, fresh, modern. My Audience: It's mostly ladies who read my blog, aged 20 and up, but I do have a fair few male readers as well. I would like the new branding to take on a more feminine look in terms of colours, but without being purely 'pink and girly’. My target audience is family/families, not female. And Finally, The Design…! The main reason for my new brand is that I'm looking to launch a new website (the centre of Gourmet Mum right now) - currently it’s looking a bit tired. (You can see the current design - spotty background, cartoon lady, curly font and colours etc.) I'm not keen on keeping any of the current branding - I don't want a cartoon lady or anything fussy or childish. The new website (which is still in process of being built) is clean with a white background - my recipes (and that includes my food photography) is what I want to take the attention, not any branding. I need a logo (to be used on my new website and elsewhere) to include the text 'Gourmet Mum' and possibly the tagline 'a family food blog’. I'm still not certain if I should use the tagline or not, but if you could please give examples of both that would be fantastic. I am open to the idea of the logo including a fork, whisk, wooden spoon or other kitchen utensil or item, but only if it works - please don’t force it! It should be subtle and cleverly incorporated into the design if it’s included at all. I like vintage style fonts which are not too fussy or curly or hard to read. I would like the logo to be fun, with life and personality but not not childish. It needs to have a white background please. I would certainly like it to be colourful - not black and white - and feminine colours please (though see points above on family first, not female first). Based on the logo design and colours, I will also need a design for a business card and square version of the logo which I can use for social media in the future. I also need a cover image for Facebook and Twitter as I currently use a photo of myself, which works at the moment being a blog but it would be great to be on-brand with the website. I have uploaded some references to help: * my old (current) website - spotty background * my new website - white background (the green logo it one I made just temporarily to use while I finish building the site) I’ve also created a Pinterest board of things I like that hopefully will help give some creative direction. You can find that here: https://uk.pinterest.com/gourmetmum/inspiration-for-rebrand/ Thanks very much, I look forward to seeing all of the submissions!
£369 Bronze package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
gourmetmum collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We have trusted Sophie with two logos for the development of two new brands and her work has been outstanding in both instances. We highly recommend her, and will continue to work with her in the future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Cheese and Dairy products made with 3 milks: cow, sheep and goat
Jazzy Donuts will sell mini-donuts using a special donut machine that produces hot and fresh mini-donuts right in front
We have 3 products which are dietary liquid supplement: Garcinia Cambogia, Detox & Collagen. Target market is well bein
Houston Coffee & Tea Company is a newly formed online company selling premium coffee's and teas to online consumers.
We need to look at a new corporate logo for our company. We are a wine, spirits and beverage importer into the US. We
Hi, we are a modern cuisine restaurant in France, selling luxury high end products. We only work with organic products