Premium Luxury Cosmetics & Lifestyle Brand

Cosmetics & Beauty

Mycala is seeking a designer or team of designers to lead the design of our brand identity. Founded in 2008 as a luxury cosmetics boutique in Berlin’s Mitte neighborhood in Germany, Mycala is seeking to brand as we launch our e-commerce website. We plan to develop and market our own cosmetic and other lifestyle products under this brand in the future. The brand design should also reflect the premium luxury product lines carried by Mycala, which includes such brands as Le Mer, Tom Ford, Armani Privé, Chanel and La Prairie. While our brand should exude premium luxury, it should also communicate love, attentiveness, and self-care, and should heighten the experience of treating yourself or a loved one to something special. Reference points for brand identity include Hermes.com Burberry.com, Rituals.com, Diptyqueparis.com and Gucci.com

Design assets we need now and or eventually: ● Brand Design Identity System ○ Logo ○ Logo lockup w/name ○ Logo lockup w/location (Berlin) ○ All Logos assets in white and black, negativ space (and identified brand primary brand colors) on transparent ○ Centered and left justified Logo ○ Font (primary & secondary) ○ Color pallets (primary color, secondary color, color palette ○ Brand guidelines documentation ● Corporate Branding ○ Business card, Letterhead, Google Templates ● Social ○ Assets for Instagram, FB, YouTube ● Printed Materials ○ Packing (tape, boxes) ○ Fliers Template ○ Greeting cards (Blank, Birthday, Thank You, Happy New Year) in English and Chinese ○ Promotional materials (cosmetic pouches, possibly umbrellas) ○ Packing materials (boxes, tissue paper, tape)

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.