A Premium Bespoke Lighting Manufacturer need re:branding...

DL / Diamond Life

Founded / Since 1979 (not necessary)

DIAMOND LIFE has been design & manufacturing custom lighting fixture since 1979. Collections can be find worldwide, from 5-Star Hotel Casinos in Las Vegas & Macau, to Ultra Luxury Royal Palaces in Thailand & Middle East. The name DIAMOND LIFE stands for custom lighting at its finest. With manufacturing bases in China, the company is one of the oldest and most trusted name within the lighting industry with a reputation for unsurpassed quality. No project is too challenging for its craftsmen. With over 2,000+ skilled artisans and engineers in over 80,000+ square meters of state-of-the-art manufacturing facility.

Diamond Life have the ability and expertise to interpret and produce any lighting design. No matter grand or small, intricate or basic, of any material and medium, and tailored to any budget. Every DIAMOND LIFE product is designed and manufactured to the highest standards for both beauty and durability. In 2005, Diamond Life is proud to be the first Swarovski Co-Branding Partner in China. Co-Branding is an important part of Swarovski’s impact on the lighting industry. This designation recognizes Diamond Life for its prestigious quality products and is awarded only to companies who exceed stringent selection criteria. Currently, other than its custom hospitality lighting operation, the company is also operating over 200+ high-end franchise store for residential market within China. Currently the group is operating under 4 brands in China, 2 brands in USA, and factory both in China and Philippine.

We specialist in custom lighting and luxury crystal chandelier. We had almost 40 years experience. We need a logo to give customer an impression of a trustworthy partner who can make their imagination or idea into reality. We focusing to work with interior designer. So we need an updated image.

More detail can be found in our website: http://www.diamond-life.com

Additional note:
We would like to create a new iconic symbol and visual identity appeal to our international client base. We want to see aesthetic, original and minimalist working for this logo, which appeal to designer community.

We are a higher end bespoke commercial and residential decorative lighting creator.
As, we deal with various structural form, materials and light. We transform the space with our unique installations. We would like our logo to reflect thoughtful, artful, crafted feeling. In iterations, we have not like when something is too soft, or something too busy, angled or sharped. It need to be a balance mix.

We are challenging designers to think beyond the conventional meaning in our name DL, diamond, life, chandelier, light (had seen too many "diamond" and simple DL shape.....)

Audience:
It should appeal to a broad base as out client are in various forms.
Renowned Architecture, Interior designers, property owners, hospitality projects, casino, luxury residential projects

the color should reflected a higher end look, not necessary gold. Would love to give a moderate feel (modern luxury) nothing too blink blink.

<<We would like wining designer to create a signature theme color for us (hopefully have success like Tiffany theme color)>>

With 38 years of history, Diamond Life are in need to rebranding our company. We are growing into an international company, and more than just our manufacturing capability. We need an easy identify, 100% new and original, timeless logo which represent who we are. We would Diamond Life to be identified as DL which we think also represent Decorative Lighting (which is the core of our business). The Logo must appeal to the design community, as we work a lot with various interior designers.