I want to create a logo for a large organic apple orchard that I own out in Eastern Washington. At least for now, the logo will not be something the consumers of the apples will see, we do not do any direct sales. Our apples are taking to a packing house where they are sorted and graded and then sold under a distributor name and it is their sticker on the apples that you actually see in the store. The logo will be put prominently on all of our trucks (and other equipment), the sign at the entrance, 100s of tshirts and jackets and hats, etc. also letterhead and business cards. Possibly our main website that is the mother company. possibly some minor local sales that farmers markets are interested in doing (but that is very much a side business, if it even happens)
Haspa Hill grows some of the premier organic apples in the world
Haspa Hill is a special place. It is gorgeous and grounding.
It feels soulful and earthy but still clean and not busy. Possibly some tones of that – but I am open
We appreciate nature and try not to be invasive to the natural setting
Counter to the plastic and wasteful modern world
It’s a tough business, but we treat everyone well and care about them
Haspa is a Native American (Lakota Sioux tribes). Haspa is the word for “apple”. I like the way/ethos of native Americans. I am open to some native American influence but not at all essential, I am not sure, I would have to see it to make that decision. Probably not.
Add pics of the orchard that you sent to tad
I think I want to incorporate a hill(s) in some way
Probably would be good to incorporate an actual apple, but again, this is not requisite
The orchard is a lush place in the middle of a very arid region
Below it flows the columbia river (where we pipe in the irrigation water)
(we also do some cherries, but that doesn’t need to be incorporated – they are about 10% of the orchard, probably brings too much complexity to include reference to that.
I attached many images. Most of them are just things that struck me as relevant or inspired I liked the coloring. I also included pics of the actual orchard. For some reason, I really like the style theme of the “Kimo’s” logo, not all of it but the upper ¾ mostly. I could see doing something similar. I actually uploaded something similar. But I am ambivalent in terms of right direction, I am totally open minded – this is why I am turning over the project to you guys ;) but I do make quick decisions.
There are also a couple logos that a friend did that I don’t think are right, but I included anyway
I think it makes sense to include an apple somewhere in the logo. But not some bright plastic red type of apple, but a richer, deeper red. I can find some examples of the color I have in mind.
I don’t think we want to use a lot of true primary colors. Most orchard logos out there are just basic primary colors with a picture of an apple and a pear and cherries. We want to show that we are different from them.
Don’t want it so complex that it would be very difficult to embroider on hats and jackets (but maybe in your experience it is actually not a big deal – this is just speculation, so take for what it is worth)
Words that must be included:
Certified Organic Fruit
Chelan, WA (fairly strong preference to include this, but would be the smallest font. It is the location of the orchard)
Organic Fruit Growers
I am open to anything. But do not want a “slogan”
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