I like the Local, Organic, Fresh, Hipster vibe...like the latest micro brew or coffee roaster. This is like a modern barbershop...but instead it is a "body" shop. Those emblems seem to be what I am attracted to.
We will be branded on our own but we will be under the banner of another business called Kelowna Bone and Joint Health which is a group of orthopaedic surgeons and sports med doctors. I have attached their logo. I do not want ours to look the same as theirs, but thought that if there was a design that makes the businesses look like they are working together, that might be cool.
The idea of the name is that we are coming alongside the patient/client through the whole continuum of care from injury to health. We have multiple professionals who can address all their orthopaedic health needs. I do not need the logo to be overly fancy but something bold that would look good on a shirt or a patch/sticker without overwhelming whatever it is placed on. I am open to ideas just using the name with no logo or with ideas incorporating a logo.
I have attached several ideas of logos I like.
PLEASE STAY AWAY FROM THE ABSTRACT PERSON OR SPINE IN EMBLEMS...There are just too many clinics using that in their logos.
With the business card, I like the idea of having the front and back able to work together (ie. part of the logo matches the other part on the back so you can place two cards together to make the full logo...I like those details that someone might not see at first). Have fun with it. We need professional but we also need to be relevant to the young hipster/athletic market. Our staff is young but we work with very experienced docs.