How ben_smith300 started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
Let or Sell Your Property. Simply, Free.
Tell us a bit about who you are and the people you reach
We are the UK's first free lettings and sales service. We find tenants and buyers for landlords, free of charge and free from any commissions. We also provide a comprehensive management service for a very competitive rate, providing an exceptional service that would be expected of a high end agency.
What industry do you think your business is most related to?
Real Estate & Mortgage
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want our branding to be super high end. Very luxurious and heritage. But very cutting edge. We are leading the market in this offering, and we want to use bold colours and edgy designs to demonstrate this. However nothing gimmicky - must be (1) high end, (2) luxurious, (3) cutting edge, (4) bold, (5) memorable. Something like the logo of Harrods - where the actual font/logo of the name of the company is what's distinctive, for use on all of our branding. Dark, rich colours could work very well - like blacks and dark racing greens (very much like Harrods green) - but also on the flip side, something very dark grey / teal mixed with heritage colours, like the pastel duck egg colours (blues / olives / deep greens / deep raspberries / earthy shades). Like the idea of textures / patterns in the brand to help set us apart.