The only Iced Tea concept in the entire country needs a logo redesign fit for a 9 figure Company

H Tea O

Born in Texas 2009

We are a walk in and drive through concept selling, Premium Water and Ice, Premium Iced Tea (18 Flavors), YETI Coolers, http://yeti.com/ healthy snack options. We sell double pass Reverse Osmosis water by the bottle, case, gallon, 5 gallon refill, and thousands of cups of Iced Tea, and hundreds of gallons of iced tea daily per store with currently 3 locations.

Reason for new logo: Company is expanding with new locations and would like a new logo now that we have trademarked the name H Tea O.

WE ARE TEXAS

Our culture is selling healthy, active, lifestyle products

The one thing that is hard to articulate is how important water is to our brand. We sell high quality water for drinking in addition to Ice Tea. We sell water by the 5 gallon refill and by the gallon and we make our own water in house. Our Tea's success is largely due to the quality of our water.

We chose the name H tea O because it tells the whole story (except Texas).
The one thing I haven't articulated properly is the importance of our water. We chose the name H tea O because it tells the whole story (Except Texas) The success of our Tea is largely due to the high quality of our water. We sell hundreds and hundreds of gallons of fresh double pass RO (reverse osmosis) water daily in the form of single gallons and 5 gallon jug refills for home water dispensers. Although Tea represents 60-70% of our total sales, the water is very important also. I think the logo should acknowledge this.

The only other thing the logo should acknowledge is Texas. Texas is a large part of our current culture and we would like that to continue.
Born in Texas
Our sister store's website is http://www.DrinkTexasTea.com if you'd like to get a feel for us.

Please use neutrals (black/white/grey) and or darker shades of blue. No neon shades; should be more subtle.

I'd like to explore the following colors:

Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.