We wish to modernise these current logos, whilst still being recognisable as the same well established institution. The brand is to be used predominantly in a website, but importantly for letters and information documents we give to patients and referring doctors. We also need updated business cards.
We wish to convey the sense of approachability and kindness, for patients needing to talk about embarrassing conditions. The imagery also needs to convey hygiene and professionalism.
We work close to a lake and the sea, thus the waves and gulls logo. Water, rivers, or pipes/tubes could be part of the branding, as all relate directly to Gastroenterology.
Colours are flexible, but we had considered a modernisied deep blue/blue-grey, with accents of pink, to appeal to women aged 30-60, or green as calming/clean for example.