Modern and/or luxurious design for a user-centric espresso machine e-commerce company

Retail

At Pro Coffee Gear, we serve the needs of coffee professionals (cafes, restaurants, etc) and prosumers (office, retail, home) with the best selection of equipment for their operation and content to help guide them on their journey. We help power the craft. We sell entirely online and ship to our customers. What makes us unique, and better than competitors? We’re premium in terms of design, ease of use, and service - not price. What makes us premium is that the website helps buyers visualize how the cafe equipment will fit into their lives, and the buying process is low-friction. It’s also premium in that there is content to help you make better coffee and find a perfect coffee setup for your needs. It's not just another ecommerce shop listing a bunch of espresso machines for sale. This website adds value to your purchasing experience and is the go-to place to learn more about your craft. Possible directions: A) Modern & Minimal aesthetic Description: The design feels very sleek, evokes curiosity and represents the medium of making coffee. It fits into an immersive web experience, doesn’t stand out too much but feels very complementary. Examples: https://fellowproducts.com/ https://bluebottlecoffee.com/ (https://www.behance.net/gallery/87672615/Blue-Bottle-Coffee-Interaction-Design?tracking_source=search_projects_recommended%7Cblue%20bottle%20coffee) https://www.everlane.com/ https://tankdesign.com/work/thompson-hotels/ https://www.behance.net/gallery/47098471/Frankfurt-city-brand?tracking_source=search_projects_recommended%7Cminimalist%20brand https://www.behance.net/collection/178459157/Minimalist-Modern B) Sophisticated as a barista in-tune with their craft and luxurious as a single-origin coffee in fine porcelain on a marble coffee bar Description: This design feels high-end but approachable. It builds trust and effuses confidence. It feels relational and consultative, like engaging with an expert confidant Examples: /www.harrys.com https://www.bang-olufsen.com/ https://www.victoriaarduino.com/ https://luccaricoffee.com/ (https://www.behance.net/gallery/67900623/Luccari-Specialty-Coffee) https://www.behance.net/collection/178458999/Luxury-brands

Please don't incorporate a literal gear into the design. I rather like this website: drinktrade.com Silver, gold, espresso, marble could be interesting colors to integrate. But I'm honestly quite open to possibilities.

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.