matthowell got their new logo & brand identity pack by running a design contest:
Minimal yet sophisticated branding for an upscale eye care clinic & optical
Check out matthowell's Logo & brand identity pack contest…
Medical & Pharmaceutical
We are an upscale eye care (optometry) clinic and optical, located on the historic Downtown Square in Bentonville, Arkansas. I want our branding to communicate that we are a sophisticated, modern medical practice that does more than JUST sell glasses and contacts, while also communicating that we are indeed a local, independent optical/glasses shop that cares about aesthetics. Our audience is truly to all ages, but probably an emphasis on middle-aged adults and young families.
Other color requirements
Pantone 350C (Hex #2C5234) as the main color with white and/or black elements
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
matthowell collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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