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How weiss z started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
Einfach en guete (means: just bonne appetit)
Tell us a bit about who you are and the people you reach
We are a leading producer of convenience products like Bouillon, Sauces and mixes of herbes and spices. Our company are well know and over 65 years on the market - the logo Mimosa in color green is know but old fashioned and not changed since 65 years.
Our early customers are now older and we would like refresh our corporate identity for younger generations. Our new customers are 30 - 55 years - men and woman - with happiness to cook.
We sell our products in plastic can and spice caster - you see some samples of your labels attached - we would like to make your whole corporate identity fresher, younger more dynamic - you can use colors and as well photos like we do have know - new there must the nutrition facts on the label as well Barcode EAN-13, facebook and other social media icons - maybe OCR Code
What industry do you think your business is most related to?