Melding Greek mythology and rural living into a craft beer brand that is simple but descriptive.

Krakens Lair - Home of Pan

Bar & Nightclub

Craft beer brew cafe. Mixed semi rural market. 18-50 yr old

Arcadia Brewing Company is located in the suburb Arcadia near Sydney Australia. Arcadia is a territory (regional unit) in Greece known to be in harmony with nature, tranquil and green. The Arcadia suburb of Greater Sydney was named after such a place in Greece. Greek mythology also mentions Arcadia. Pan is the Greek god of Arcadia and the Pan flute is named after this god. This brand will aim to demonstrate Greek mythology while holding Arcadia forefront. Kraken is a mythological sea monster and i aim to integrate the Kraken into Arcadia Brewing. Arion is a mythological horse and i aim to integrate Arion into the brand also. As with most craft beer labels, a standard set of colours are maintained while a mild change is added to depict the various beer types. Such as Light & Clear, Hazy Pales, Irish Reds, Amber ales, Dark and toasty etc…I aim to maintain a signature template that only requires a minor variation to indicate beer types. The Arion and the Kraken will be used for season ales. Not sure exactly but something like Arion for traditional brews and Kraken for special brews or more unique seasonal brews. Ie…Arion Pacific Ale, Arion Lager, Arion Amber Ale, Krakens Darkness, Krakens IPA, Krakens Limited etc….!So basically a mythological theme while maintaining some traditional Brew/ALE flair.

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.