At Clear Gold, we strive to make the world better by making the most effective and premium plant-based wellness and lifestyle products currently found anywhere on the planet.
What makes Clear Gold different?
We combine the healing properties of aromatics with the therapeutic benefits of cannabis.
(We source our ingredients from a select group of sustainable farms which matches our values and qualities ref: herb-pharm.com)
(From Seed to Wellness)
The Clear Gold Mantra
We want everyone to live healthier and happier lives; therefore, we strive to offer groundbreaking (and soul altering) formulations that combine the ancient alchemy of aromatic medicine with the intelligent, innovative and bold science of cannabis extraction.
(Remove Extraction) - ( Side note: Concerns revolve around cannabis and cannabis extraction. When Clear Gold is introduced without cannabis, how will we be able to identify it? One thought: Clear gold looks at cannabis as any other herb.)
The Clear Gold Foundation
Clear Gold is founded on the basic pillars of Holism; Meaning, we know first hand, how the relationship of mind-body-spirit can profoundly affect our health and well-being, and consequently the earth. Our product formulations deliver a genuine experience of mind-body-spirit integration.
( Expand on “ Consequently the Earth “ or add to end of Paragraph. The jump from Our Health and Well being to the Earth is a stretch. More the Environment than Earth. Vague statement )
Our Clear Gold Method
We combine the deep emotional resonances of scent with the therapeutic actions of the plants’ phytochemicals - to yield an experience of well-being you won’t find anywhere else: Our expertly blended aromatics, combined with our leading edge on THC and CBD extraction technology, offers the most dynamic and innovative approach to promoting the wellness of mind-body-spirit.
( Problem with “ To yield an experience of well - being you won’t find anywhere else “ Might be too aggressive. ) More preventive / More lifestyle than it is Treatment) (Might consider scratching it)
Instead of THC and CBD - please replace with Herbal Extraction. Maybe: “ Our proprietary Herbal Extraction Technology “
We should apply what we learned; Set-notes / Chemistry / Formulations. “ A fusion of art and science” The art is the understanding of set notes and the science is the chemistry”
We should have a conversation behind where we were and what we’ve learned.
Clear Gold Loves Plants
Clear Gold is deeply committed to plants, and we recognize and respect the profound impact they have in our lives. We understand the power of this fundamental relationship, and infuse our products with the knowledge and the practice evidenced from the ancient traditions of legendary medicine makers and healers.
( Looks Good - Where will this be applied? )
Could add Art / Science in this particular area / Paragraph.
Clear Gold Cares
Our roadmap to making the world better begins with our steadfast adherence to our 6 core values:
Always celebrate the customer; treasure the relationship; Cultivate gratitude.
(We look at all our customers as ambassadors of our brand.)
Never forget the plants
Be clear, simple and truthful
Care about the environment
Listen, pay attention and ask questions
Disrupt the status quo, shift the paradigm, lead by example
The Clear Gold Team
We are plant lovers, healers, formulators, scientists, natural beauty experts, herbalists, aromatic medicine practitioners, business people, advocates and educators. Our leadership spans decades of experience from laboratories and boardrooms, to harvesting plants in the mountains. And yet, we all share a passionate commitment to sourcing genuine and authentic plant ingredients, to make truly effective and life-changing products.
We are grateful
We gratefully acknowledge all healers, aromatherapists, herbalists, wellness experts, natural beauty thought leaders, who have blazed the trail before us - and we will continue to forge ahead inspired by their vision, and their guidance.
We love our customers; Always striving to satisfy and delight them
We provide “above and beyond” customer service
We will always strive to use only plant derived, plant-based, and whole plant ingredients.
We believe that Less is More; Simple is better
No Animal Testing
We formulate without relying on potentially harmful synthetics, like synthetic emulsifiers and solubilizers.
We recognize the Cosmos Standards in Europe as our guideline in accepting clean and safe ingredients components.
We support sustainability initiatives.
We cultivate relationships with our suppliers, growers, farmers.
We are always students first; Our journey is marked by the flow of learning.
Strive to listen to our customers.
( Should we put an astrik * next to these words so the visitor can understand more about what we are discussing? (Content))
The Clear Gold Customer: (for Body and Skin care) (Demographics)
Primarily women between 21- 60 years old. Intelligent, curious, hip, curious and community oriented. College graduates who understand the importance of taking care of themselves. Living healthy is their lifestyle, and they are wellness information junkies; Reading up on the latest beauty and wellness trends, and using their purchasing power to acquire all of the necessary elements to live healthier, and appear healthier. They eat locally grown, farmer focused vegetables, grass-fed meats, wild caught fish and seafood, and seek out opportunities to be able to connect with where their food actually comes from.
They embrace social causes that promote equality, and civil liberties, and believe strongly that their participation, contributions and voice, can affect change and make a difference. They listen to NPR, read VOX and subscribe to This American Life, and are members of museums, health clubs, spa clubs, and attend meditation classes, spin classes, crossfit training, and yoga.
They love art and music, and respect the artisan crafts, and wish to hone their own “maker” skills by taking classes in all sorts of topics.
They understand and exercise the power of their dollars, and choose to spend their money with companies and brands with whom they share values and can align with their stories.
Sexy, successful and confident upper middle class to higher wealth bracket, some are young full-time mothers, with support from full time Nannies, while some within this customer base are middle aged women, who once held powerful executive positions and who are now looking to lead lives with more compassion, by “giving back.”
They understand intellectually the significance of a connecting to spirituality, and in their quest visit shamans, go on retreats, participate in women’s groups, see therapists, and seek out “experiences.”
Although they still adhere to more traditionally western approaches to medicine and healing, they embrace and value an experience of wellness that encompasses many varied modalities, and they believe that a more multidimensional approach to feeling happy and healthy can involve both pharmaceuticals, and naturals.
( Can we look at this last Paragraph. This is not a replacement but rather alternative. Maybe rearrange the words and the setup of this paragraph?)
(Come up with a give back section, in order to give back to the customers / community and earth/environment)