How JackWestMD started their logo & brand identity pack journey
Who are you known as?
Beacon Medical Interchange
What’s your company slogan?
Tell us a bit about who you are and the people you reach
The company organizes advisory boards and speaking programs for pharma companies and financial analysts, with expert physicians as the speakers/consultants. Need to look credible but if it can lean toward hip/tech-friendly, that's great. Not animated/cartoonish.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Reds: Energy, action, passion and love.
Yellows: Energy, intellect, fun and youth.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I think my preferred color palate would be slate blue, burgundy red, and/or maize (muted, slightly grey-brown tinted yellow), but I'm open to other ideas. Jewel tones over earth tones.
Just focusing on name would be OK, but ideally would like to convey something about the component ideas:
Beacon - future-seeing, sage, warning
Medical - however you'd wish to convey graphically, but more gravitas than playful
Interchange - back and forth interaction/dialogue