We're definitely accountants, so we're probably looking for something basic, with good readability for signage. We've been using the attached logo for the last couple years, we appreciate the simplicity, readability & impact of the word Brenner, but it's just a little lifeless. It doesn't play well on letterhead, envelopes, etc, and is devoid of color. We like the look & feel of our website, brennercpa.com, the iconography may be a little on the playful side, but we're looking for something along those lines, clean & updated.
As you'll see on the website, we're pushing three main areas of service, Tax, Advisory & Managed Accounting. I'm not sure if this is something that ought to be integrated into the branding, perhaps with a color assigned to each, but that's how we're outwardly defining our business right now.