A diversity guide for men.
20 rules for men to be better colleagues, bosses and leaders of women.
Target audience: corporate men in big corporates and women too.
Product: Book, coaching, speaking, training
NOTE: THIS LOGO MUST ALSO WORK FOR A BOOK COVER
Industry is consulting
This must be hard hitting! The working title for this was “Get out of the way mf’s , the women are coming through”
It must punch you between the eyes!
Absolutely NO initials, MS or M&S.
No space bars, they don’t mean anything to anyone!
Make space is about men making space in big corporates for women to step in. It is about increasing opportunity, so the concept of space is VERY important
It's worth saying that on International Womens' Day coming up 1st March, I am speaking to hundreds of people about this, hence the rush. So whatever brilliant design you come up with, it'll be on the website and up and running with many visits next week......
Website is makespace.world so perhaps a world theme?
I guess it's also worth saying a bit about me as I am the person behind it. Senior female executive, late 40's but think 35, likes Paul Smith, Anya Hindmarch, funky shoes and nice accessories. Run big businesses and worked mainly with men, knowing how to help them understand and get diversity.
I do not like staid, corporate, traditional, standard at all - boring is not me!
This needs to stand out, boring won’t cut it