Luxury Travel Brand Needs Iconic Logo & Branding
Page 28 needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 258 designs submitted by 53 freelance designers.
One of the designers who made it happen
How Page 28 started their logo & brand identity pack journey
Who are you known as?
Travicia
What’s your company slogan?
Go Everywhere
Tell us a bit about who you are and the people you reach
Travicia is an online media brand devoted to luxury travel. It will consist of videos, web series, and other content. There will be an app, and presence on all social media platforms. See below for more details.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I think black and/or the gold/yellow should be primary, but am open to considering other colors as accents or secondary colors.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Luxury travel is exciting, exotic, and active. It is also expensive.
I would like the logo to be a combination of text and an icon. The icon must say travel, but not a plane, as I don’t want to be confused with a travel agency or booking service. My first thought is a globe icon, possibly hand drawn, but I may be completely wrong, so please feel free to disregard completely and come up with a better idea.
Another concept it to play off the idea of a passport stamp.
There is a slogan, but the logo should be able to work both with and without it.
One creative direction worth considering is to use the classic TWA logo as an inspiration. It has strong contemporary lettering and a globe icon integrated into the design.
The logo should feel luxurious, but not stuffy, with a mix of traditional and contemporary. Right now, its demographic will be split between the 40-60 age range and younger, affluent 30-somethings, so it should definitely skew towards a traditional classic luxury look.
The logo/icon should be compatible with the top luxury consumer brands in the fashion, auto, travel, and jewelry spaces.
The logo will be used in video, so please avoid thin lines, they are not ideal for video.
The logo/icon should feel upscale enough to feel like a lush resort or hotel, yet young enough to suggest the loose, experiential aspect of travel. Some aspect of it should have movement.
Some logo references both in and out of travel:
http://us.louisvuitton.com/eng-us/homepage
http://www.purelifeexperiences.com/
https://lagodigarda.lefayresorts.com/eng
http://www.palazzoparigi.com/en/default.html
Deliverables requested:
Logo w/icon
Standalone icon
Business cards
Letterhead
Powerpoint template
Colors
Editable files
Custom package
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