Logo + CI for a new food communication agency + photographic studio

Consulterie + Fotografie

Communications

VestaLaurenz is a communication agency with focus on PR and Marketing especially for the food industry (manufacturers for retail and out-of-home market, catering, retail and media) including a photographic studio, where products and recipes are visually staged. We offer professional strategic consulting around marketing, brand/product PR and related communicative activities as well as performing these. Core competencies are consulting, concepts, food photography and the development of corresponding recipes. Pinpoint communication and contemporary photography – especially in the food business – demand longtime experience and a deep understanding of target groups, branch and the communication channels available. For years, the founders of VestaLaurenz acquired their expert knowledge and established their network to advise and guide clients qualified, individually, solution-orientated and most of all reliably. To underline the expert status, VestaLaurenz itself will be expanded as a brand. The professionals for food communication create own content and attractive offers for all food market participants. Naming/origin VestaLaurenz is a composition of two mythic/historic characters with special meaning for people related to food and cooking. Vesta is the Roman goddess of home and open hearth (in the Greek mythology she is known as Hestia). Among others, she was worshipped by millers and bakers. In her temple in Rome, an eternal flame was burning and she is often shown with a burning flame or torch. In 1807, a large asteroid was named after her. Saint Laurentius is the patron saint of cooks, bakers, confectioners, brewers, hosts and firemen. Initially, his name meant 'born in the city Laurentium' and was later reinterpreted according to 'laurus' as 'laurel-crowned' – the symbol of victory/victor. In his honor, every year thousands of cooks celebrate Laurentius Day around 10th August. The falling stars in August nights are called Laurentius‘ tears in colloquial speech. Consulterie represents one of the core competencies of the agency, consulting. The ordinary word is modified with the ending 'erie', which in the French language is common for various offers around food and drink: boulangerie for bakery, fromagerie for dairy, boucherie for butchery or Hôtellerie for hotel industry. Consulterie emphasizes the close link to food business. Target groups VestaLaurenz services equally aim at small, medium-sized and large companies as well as start-ups in the food industry and related branches – especially at manufacturers for retail and OOH-market, catering, retail and media. [German briefing available upon request!]

I'd like to explore the following colors: Let designers make suggestions: